I have discovered the phrase “proof points” recently. I had known of “proof for existence” in arguments about God. I had known about the history of math proofs. But “proof points” in marketing digital technologies to schools, well, that was new to me.
So I looked up “proof points” and found that they are a favored marketing tool.
“Proof points are one of the four elements of a classic brand positioning, and are important for making points of difference believable. They provide credibility and support for the Key Points of Difference.”
Or this “monster list” infographic that a blogger found citing dozens of “proof points” for marketeers to use :
“Proof points” are common when the subject turns to technologies in schools. Here is one example of the extent that selling new technologies have seized the school market–$nearly 700 billion for K-12 schooling. Proof points:Blended learning success in school…
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