This is big. An open letter signed by 73 psychologists, cognitive scientists and neuroscientists from around the world stating that companies marketing “brain games” that are meant to slow or reverse age-related memory decline and enhance other cognitive functions are exploiting customers by making “exaggerated and misleading claims” that are not based on sound scientific evidence. I found the letter here via The Guardian.
In the letter it’s summarized as follows:
We object to the claim that brain games offer consumers a scientifically grounded avenue to reduce or reverse cognitive decline when there is no compelling scientific evidence to date that they do. The promise of a magic bullet detracts from the best evidence to date, which is that cognitive health in old age reflects the long-term effects of healthy, engaged lifestyles. In the judgment of the signatories, exaggerated and misleading claims exploit the anxiety of older adults about impending…
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