It was Jan De Mol who sent me this study, but while the title of the press release suggests a big effect of genes on how we use sociale media, I for myself thought it would have been even bigger.
From the press release:
Access to and engagement with online media continues to grow at an unprecedented speed, and it plays an increasingly important role in the development and experience of people across all age groups. Nonetheless, people differ substantially in their use of online media and researchers are interested in finding out why people differ so much. For instance, do genetic differences between people affect their engagement with online media?
Published in PLOS ONE, the study looked at online media use in more than 8,500 16-year-old twins from the Twins Early Development Study (TEDS). By comparing identical twins (who share 100 per cent of their genes) and…
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