This study made me wonder if I’m preaching to the choir or singing from the rooftops?

From experience to meaning...

Sometimes a study makes you think. Not because it’s complex or because it’s wrong, but because… well it hits close to home. Isabelle Côté is an SFU professor of marine ecology and conservation and an active science communicator whose prime social media platform is Twitter just like me. Ok, I have a bit more followers than her but my subject is maybe a bit more broad than that from the author of this new study. She wanted to know if her followers are mainly scientists or non-scientists – in other words was she preaching to the choir or singing from the rooftops?

From the press release:

Côté and collaborator Emily Darling set out to find the answer by analyzing the active Twitter accounts of more than 100 ecology and evolutionary biology faculty members at 85 institutions across 11 countries.

Their methodology included categorizing followers as either “inreach” if they were…

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